Category Archives: Marketing

Marketing as it applies to small business.

2012 Happenings At Fabulous Finishes…

Who’s ready for a new year?

Come on, raise those hands!

I’m looking forward to great and marvelous and wonderful and abundant blessings this year, and one thing I want to work on is finding positive in everything, even things that make you go YUK!

This week brought changes at my store.   I posted winter hours – still Tuesday through Saturday,  but I will only be open one later night,  Wednesdays (10am-6pm) ,  Tuesday, Thursday and Friday will be 930am-430pm.  Saturday’s remain the same – 10am-3pm.

The reason?   Mark found new employment!  YAY!

How ironic -  this week, last year (I’ll never ever forget)  I was in our old kitchen with my mom rolling a huge pot of stuffed cabbage.  It was around noon time and Mark walked in the back door.  It was odd, because he NEVER had early days.  We stared at him as if to say “Huh?” as he proceeded to tell us he’d been let go.  Like a toilet flushing,  thirty two years down the drain, just like that.

Now, flash forward a whole year, to the week, and he’s beginning a new career.  I pray he takes off running, and is able to show what a great asset he can be – you’d be hard pressed to find a harder worker.   He has been a huge help to me, getting my store up and running, and helping cook and clean and shuttle the kids around….  I’ll really miss that – but I am SO ready to see him go back to work, if ya know what I mean!

So, back to store hours…  I need to make certain I pay attention to my kids right now.  It’s easy to forget, when the store and its demands take over, but I have a family that desperately needs me.    I think most will understand the ‘no working late most nights’   and if someone really has an urgency, I will make myself available by appointment.   And there’s always Saturdays if the weekday hours are hard for you.

The Winter 2012 Workshop schedule is now posted as well.  This month I will be hosting Drew Beninati to the studio where he’ll be teaching a two day Wall Finishes class featuring Textureline products (which I am now carrying, tint machine and all!)

  I also just found out that the creator of Textureline products , Barry Affleck, will be joining us!    If you have any interest in dressing up your walls this year,  this is the workshop for you.  Textureline offers  a variety of easy to use decorative paint products, and you’ll also get built in support – moi!

The last Saturday of January I’ll be hosting an all day Get Your Paint On Workshop – bring in a piece of furniture you’re eager to refinish and do it here, with 7 others!   Everything is included, instruction, tools, materials, lunch, drinks, F U N – we just need YOU and your piece!   Space is limited, check your calendar, then give us a call :)

What else?   Well, I am in the process of switching over my bookkeeping program to Quickbooks (just shoot me now)  AND I’m also working on getting a new laptop set up, since my old one is flickering and ready to implode.

Let’s just say it has been a week from H E L L -   but I will remind myself that I need to work on seeing POSITIVE in all things, even yukky hellacious ones… (is that a word?)  If I look or sound a little frazzled, it’s just temporary!

Orders have picked up – I can sense that homeowners are packing up the holidays, and looking to start some indoor paint projects.  I sent my first order out last week to someone overseas – well, it got shipped to an APO address, but still, it continued on across the ocean :)   The fun part was she called today, all the way from Germany!  How cool is that?

She is painting an armoire and promised to send some photos along of the progress.  This isn’t her photo, above – just one I admired as I googled ‘Germany’… Maybe  I can get her to share a few of the area around where she lives.

Lastly,  I want to mention that my focus the rest of this week will be catching up with emails I’ve received that require attention.  I never delete emails, until I answer them,  hopefully, that will be current by the weekend.

Fabulous Finishes Now Offering Open Studio Paint Time…

FABULOUS  FINISHES

49972 Van Dyke Rd,   Shelby Twp Mi 48317 

(across from Packard Grill)

888-819-1490

Beginning Sat. Oct 15th

Open  Studio  Paint  Time

Days:  Every   Tuesday,   Thursday,   Sat

Open Paint by the Hour :  11 am – 3 pm

Cost:  $10 per hour

You  provide:   what you want to paint – bring in a few cabinet doors from your project, a smaller furniture piece (that you can carry in –nothing gigantic ) , a sack of old hardware, a light fixture,  a lamp, a  decorative accessory

We provide:   Workroom ,  aprons,  brushes,  rollers,  blowdryers, rags, mouse sanders, beverages, and most importantly –  and our expertise to guide you if you need the help or direction.   PAINT NOT INCLUDED.

For Purchase: 

                                           Textured Basecoat Paint (quart)  $32.50

                                            Reclaim Paint (quart)  $44.95  

                                            Toning Glaze   (16 oz)   $18.50

                                            Chipping Crème (16 oz) $18.50

                                           Sheet sand paper    $1.00

                                           Mouse sand paper  $1.00

                                           Use of in-stock stencils   $5-15  (varies per size)

How  Much  Will  Our  Awesome  Paint   Cover?

A quart of Textured Basecoat will cover approximately  35-50 sf depending on application . 

Average Dining room chair = 5 sq. ft.

Average Dining Room Set (6 chairs) = 70 sq. ft.

Average Head Board and Foot Board = 30 sq. ft.

Average Large Hutch =  50 sq. ft.

With 1 quart of RECLAIM you can paint…

9 Doors/drawers and their surrounding cabinet areas (excluding large flat surface areas)

1 Average Double or Queen-sized bed

1 Twin-sized bed and a small night table

1 Single to Double dresser

 Single or Double Vanity and a mirror frame

 1 Moderate desk and chair

 1 Moderate book case

1 Small end table and a coffee table

3-4 Chairs with seats, 6 average chair frames with upholstery removed

 1 Dining room table

A Fabulous Caromal Colour Grand Opening…

  EDIT!!!!!!!   WRONG ADDRESS!   ITS 49972 vAN dYKE   not  44972.   Im so sorry!  

Behind The Scenes Of Fabulous Finishes Brick-N-Mortar, Take 1…

Hello, I’m Bella, the guard dog!

I now have a stash of dog treats, and a tupperware bowl for water at the store- just in case I decide to bring Bella along for company (and safety!)…

We are still in the process of obtaining the Certificate of Occupancy from the Township.  I hear our town runs a pretty tight ship…   our initial inspection didn’t pass – there needs to be handicap striping on the ramp, some cement fixes, and our EXIT and emergency lights need to operate.   That last item has been a PIA  to  say the least.   But I don’t need to bore you with those details…

I did go to Home Depot today and got some ceiling tile replacements – and played around with adding a stencil to the panel before replacing it -

I’d love to roll that whole ceiling out in a dark color – say brown – but realize that will be a major PIA -and not something I want to attempt unless I know I’ll be around awhile!   Liked the random stencil idea – will use Caromal Colour paints,  and then pop a gilded (metal leaf) stencil pattern here and there…. will use the Caromal Colour Sticky Stencils – a perfect way to showcase their designs, as well as Andreae Design Stencils, another line of stencils that I will be stocking.

Ran all over the place today, collecting furniture pieces that will be finished and used for storage and display…   not sure if I’ll use this one

or one of these in the the window display…

Tomorrow I get to pick up the vinyl stencil transfer to decorate my front entrance -

I’m going to use Caromal Colours Textured Basecoat paints to create the window lettering from the inside.  It bonds to glass, and will be stong enough to hold up to occasional window washing -  should have no problem razor blading it off if I ever have to leave.

Too much to think about, no time to waste!

Hopefully, a Grand Opening  

on September 1, 2011

Fabulous Finishes, Inc

Caromal Colours Retailer

49972 Van Dyke Rd

Shelby Twp, Mi 48317

1-888-819-1490