Category Archives: Marketing

Marketing as it applies to small business.

An Exciting Week, Live in the D…

This past week I was honored to make an appearance on Channel 4’s morning show  Live in the D, for their March Madness Makeover on updating furniture.

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Michelle Oliver, a video reporter from WDIV, visited our store looking for an easy way to makeover her dresser.  She taped some of her visit,  choosing a paint color and some how to tips.

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and went home with everything she needed for her makeover project.   She wanted her dresser painted a soft white, but was interested in dressing up the top, maybe even adding a stencil ….

On the live show we demonstrated how to add a foil element to her dresser top, and adding extra detail with stencils.

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I wish we could have had a whole hour to discuss ways to dress up a simple paint finish –  it’s what drives my creativity –

~ the art of embellishing your piece ~

Of course, a simple paint finish is classic,  like this bedroom

and these curios that my client wanted black

(before) Right Cabinet, (after) using Reclaim Licorice

(before) Right Cabinet, (after) using Reclaim Licorice

“Just” paint,  maybe layering colors, and a little sanding/wiping to reveal is another easy makeover,  like this gorgeous Florentina  bed from Habersham Home

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or this fun piece

Side table painted in several layered colors APC Chalk & Clay paint, waxed

Side table painted in several layered colors APC Chalk & Clay paint, waxed

Maybe you paint a piece, and a month later you decide you could live with a little more pizazz… what then?

Applying a glaze would be an easy way to add dimension to your painted finish. Glazes can be applied over any non-waxed paint finish that isn’t flat or raw.   We offer many choices of glaze colors, both in store and online

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Using a thicker, textured paint like our Caromal Textured Basecoats as a first layer color, and then another paint/color over top will allow you to reveal back, easily, to a real cool worn look

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You could also add a thicker stencil, embedded between your color layers like I did on these back panels, using our Textured Plaster or Stone products

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and on the front of this piece under a silver metallic finish…

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Jazz it up more with some Swarovski shimmer

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we offer a great selection of Swarovski colors, both in crystals and pearls

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This piece had a lot of adds – the embedded plaster stencil design on the whole front, buried between American Paint Co. Chalk and Clay paint colors,  Swarovski Crystals, and our new Varigated Blue Gilding Leaf, on the top, accents and hardware

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The same idea on this chest,  “only the names have been changed to protect the innocent”  –  (just kidding Ö anyone remember Dragnet as a kid?)

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Ombre chest, painted with American Paint chalk and clay blacks/greys, our black texture plaster for stencil relief, sides feet and hardware accented with silver leaf

You could add a stencil element, here, there,  or everywhere, with the use of a stencil and another color of paint or glaze.  We offer an excellent selection of durable and reusable stencil designs

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American Paint chalk and clay paints in various pink shades, each tier stenciled, shimmered with crystals, feet accented with silver leaf

silver metallic finish custom painted dixie chest triple

One of my all time favorite pieces, silver finish with stencil accents

It’s hard for me NOT to add something somewhere….  it doesn’t always have to be the front and center focus, like this red secretary –  it can be subdued, tucked away off to the side like the silver vanity

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Maybe a change to the top would work for your space – FOILS  are  fun

Foiled cheetah top, American Paint chalk and clay Wainscott and APC Wax

Foiled cheetah top, American Paint chalk and clay Wainscott and APC Wax

and there are many color pattern to choose from.  Michelle chose Woodhaven Gold for her dresser top, which we demonstrated on TV

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Or foil just your hardware, or feet, or drawer fronts….

Combine foil AND stencils- this table is ‘just’ turquoise, but the top changed it’s whole look

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Weathered Copper for this “Clock Table”, created with American Paint chalk and clay paints and wax

This table base is a weathered white, painted in hopes of landing in a summer home.   Adding a stencil to the top makes this side table more functional, using a foil pattern on the top makes it more unique

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We offer hundreds of lovely paper designs,  a great way to add interest to furniture

Base -Caromal Parchment with a glaze, Top - American Paint chalk and clay blended shades of green, waxed.

Base -Caromal Parchment with a glaze, Top – American Paint chalk and clay blended shades of green, waxed. Aged paper Botanical print added to drawer front.

You can add a paper clean like above, or weather the edges like these next couple

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You can grasp the basic how to’s of this on my video links page – look for Episode 5, How to Apply Aged Papers to Your Surface and Blend the Edges

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I also offer a Workshop involving mounting and aging papers – this one is tomorrow but its sold out

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A great way to kick up the POW factor is using dimensional patterns, with more creative products like textured plasters, stones, and decorative acrylic waxes.  Our Specialty Finishes Workshop involves layering and creating finish looks with these type of mediums, which you can incorporate to any surface

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There are so many ways to play and experiment…. and create

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Cottage Paint Black base with a mixed Brass Wax, a textured plaster top with metallic and waxes

 

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Our custom tinted Cottage Paint color Olive, with a mixed Black Wax, inside finish created with plaster, stencil and glaze

 

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A silver metallic finish with decorative raised panel, using tinted textured plaster through lace and a shimmer mica wax over top

Are you local to the Detroit area and interested in possibly updating your OWN tired furniture?  If so,  come visit us – we’re located at the corner of 23 Mile and Van Dyke in Shelby Township,  48316.    Don’t come Sunday or Monday, because we’re not open, but T,W, F  our hours are 10am-5pm  Thursday 10am-6pm and Saturday 10am-3pm. During holidays our hours do change, you can find updates on our website.

If you live too far away, we ship daily,  offering our full lines of paints, sundries and accessories – store.fabfinisher.com.

If you’re interested in a paint project, or need to get out for the evening, check out our Workshop Schedule,   register online or stop in and visit.

 

 

 

 

 

 

 

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Plans For Our Store Showcase Window – Just Paint It!

What a bonus – our store space, when we acquired it two years ago, had front window showcases

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Most of our customers park and walk directly in, not having to pass these windows –  but when we are closed, I’m sure they get more visibility  (noted by the face smudge marks on the windows 🙂  )

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Today I worked on a few display items  that we ‘ll use next week , to stage a new display titled

Yes, YOU can paint it!

A  very typical oak cabinet door – cleaned, taped off – and one coat of Reclaim Off White rolled on

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on another section of  the door I used 1 part Reclaim Mocha  1 part Reclaim Poppy,  both colors first mixed well together, THEN applied

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Reclaim likes to be rolled with a low nap roller – brushing can and will show brushed application marks – with that said, you CAN apply it any way you choose – brushed, rolled, ragged – I prefer brushing furniture and rolling cabinet doors –

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First coat drying, of each cabinet sample

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After second coat

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Dry dry dry….   I cheated with a blow dryer,  you would let them dry natural…. I have glaze out too – a big, bozo no no with Reclaim – it’s clear in the written instructions, and we vocally tell  our customers as well,

do not glaze Reclaim for 3-5 days

It’s a good policy to practice….glazes are wetting agents and have the tendency to gum up your painted surface if it isn’t hard enough….if you let the paint dry out a good 4-5 days, you’ll have much better success applying and manipulating that glaze –

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Brush Black Glaze on

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Softened it back with a dry cloth , then brushed out any application marks –

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With the bottom color glazed,  the top receives 1/2   Strength Molasses over the well dried Reclaim Off White

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Brush on, wipe off –

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Now the hard part – let it all dry… fabulous-finishes-studio-simple-paint-an-oak-cabinet-paint-a-dresser0091

and you’ve got a brand new door!   A brand new space

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I also show the easy transition from tired to fresh, on an old wood chair and it’s vinyl seat.  I painted one coat of Cottage Paint Awesome Ash

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and stenciled with  Cottage Paint Trendy Truffle (brown) and Cottage Paint Wonderous White –

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I think if we have a simple ‘how to’ displayed, and propped next to each piece, it might explain better what it is we offer inside our doors…

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change

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Banksy

Banksy

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If you don’t like it,  change it.

Banksy

Banksy

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life sign

Make yours awesome!

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if you’re in the Metro Detroit stop by and visit- we’ve got a great variety to fit your EVERY need!

~~~~~~~~~~~~~~
MONDAYS CLOSED
TUESDAYS 10AM – 5PM
WEDNESDAYS 10AM – 5PM
THURSDAYS 10PM – 7PM
FRIDAYS 10AM – 5PM
SATURDAYS 10AM – 3PM
~~~~~~~~~~~~~~~~

need paint?

We are a full service retailer competitively priced

We realize that people that WANT to create don’t have our cool paints offered in their neck of the woods – if this describes you, please do us a favor and check out our online store – we strive to offer everything we can that will make your creating an easy and fun process. Our customers from a far are just as important as our local customers – when you shop with us we will be committed to helping you every step of the way.

shop.fabfinisher.com

AMERICAN PAINT COMPANY

CAROMAL COLOURS

RECLAIM BEYOND PAINT

botanicals

cottage paint

BEAUTIFUL

BRUSHES, SUNDRIES, STENCILS

If you want to place an order, click on the store button below.

storefront

THANK YOU FOR PLAYING WITH US!

come learn with us
be inspired with us

If you’re looking to paint with guidance, learn new products and techniques, or just looking for a great night out with friends or hubbies, check us out – I promise, you will not be disappointed!

Our First DIY TV Episode – Gilding and Foils

I love this time of year – change is in the air

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Leaves, weather, even time changes – it’s my favorite season…

We are seeing a lot of  BIG changes at our store as well –

1) AMERICAN PAINT COMPANY   our all natural, healthiest chalk and clay paint line,  is pleased to announce the launch of a new color collection for Fall 2014 and updates on the main color line.  Staying on trend in the home décor market, they will be retiring colors, moving colors from the 2013 Ellis Collection into the main line, and launching a new color collection called American Home. Due in store First of November.  Get the details here.

2) CAROMAL COLOURS®   our diverse, easy to use, super paints and decorative finishes have collaborated with Monahan Papers,  creating a new collection – The Botanicals Home Decor Paint.  The Botanicals are luscious and creamy paints , enhancing your furniture, cabinets, and accessories with a  matte, chalky luster, and don’t require wax to finish.   Due in store end of October.    Get the details here.

3)  STENCILS  our collection continues to grow, a good thing for all of us stencil lovers but trying to find a way to display them continues to be a challenge.  This week look for major changes in this corner of the showroom, as we clean the walls of stencil clutter and hang them, in an organized manner,  onto rolling display racks. fabulous  finishes paint studio, shelby township,mi  workshops, chalk clay paints, american paint company, caromal colours, stencils, shop.fabfinisher.com

4) BOTANICAL PAPERS  in addition to the new Botanical line of paints,  we will be stocking a nice selection of Monahan’s Botanical Papers and Aged Paper designs.  Approximately 70 unique prints will be arriving this week, and we can’t wait to share them with our customers!

5) OUR TV EPISODES   Shelby TV, our local community media, expressed an interest in taping DIY segments at our studio, and of course we were more than happy to accommodate 🙂  Our first episode aired a few days ago and today they will be back out to tape Episode 2.   Right now they are hoping for 2 episodes a month.  I will make sure to share all the links  – what  a helpful tool for many homeowners that are already using our paints and/or are showing an interest but are hesitant to take that first step because they fear it will be too hard.

Segment 1 is demonstrating the use of Gold Leaf (gilding) and Foil application.  It is on the longer side but I’m pretty confident that each time we do one of these it will only get better.  Our goal is 30 mins or less 🙂

I hope you enjoy 🙂 

Have a Blessed Week!

fabulous  finishes paint studio, shelby township,mi  workshops, chalk clay paints, american paint company, caromal colours, stencils, shop.fabfinisher.com

FALL WORKSHOPS ARE POSTED,
You can find our workshop details here Workshops.

come learn with us
be inspired with us

If you’re looking to paint with guidance, learn new products and techniques, or just looking for a great night out with friends or hubbies, check us out – I promise, you will not be disappointed!

If you’re in the Metro Detroit stop by and visit-

we’ve got a great variety of paints to fit your EVERY need!

~~~~~~~~~~~~~~
MONDAYS CLOSED
TUESDAYS 10AM – 6PM
WEDNESDAYS 10AM – 7PM
THURSDAYS 10PM – 7PM
FRIDAYS 10AM – 5PM
SATURDAYS 10AM – 3PM
~~~~~~~~~~~~~~~~

need paint?
We ship , everywhere even international!
We realize that people that WANT to create don’t have our cool paints offered in their neck of the woods – if this describes you, please do us a favor and check out our online store – we strive to offer everything we can that will make your creating an easy and fun process. Our customers from afar are just as important as our local customers – when you shop with us we will be committed to helping you every step of the way.

shop.fabfinisher.com

We are a full service retailer competitively priced
AMERICAN PAINT COMPANY CHALK/CLAY PAINTS
CAROMAL COLOURS
RECLAIM BEYOND PAINT
BEAUTIFUL
BRUSHES, SUNDRIES, STENCILS

If you want to place an order, click on the store button below.

storefront

Resurection Sunday, New Life.

When I was a kid Easter was more about waking to an egg hunt, eating chocolates and jelly beans, and wearing a new hat and tights to church.    As an adult it changes,  I can’t get through Holy Week without kleenex in my purse.

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I’ve been doing a bit of soul searching this last couple months…  without even realizing it, trying to figure out WHAT is going on in my life and how to have some semblance of order… do you ever get to a point where you are certain your priorities aren’t in order?

priorities-wheel

I dedicate a lot, lot, lot, and more, of my time and effort to my business.  Being self employed demands that, and I’m all in – at least I love what I do.   Equally important for me is building a customer base online, after all, part of my business consists of the revenue from outbound shipping to our customers that shop for their paint needs online.

My blog will be six years old this year , with almost 1200 posts to date.   Can you believe?  I’ve always loved sharing stories, ideas, photos.  Ask anyone that blogs and they’ll tell you-   creating a post takes time – some posts take several days to finish, depending on how many pictures I’m sharing.    Yes, creating posts takes commitment and time,   but in the end my time and efforts pay off, as I’ve met many online customers this way.

I want to continue posting and sharing,  and answering questions that my customers pose – but I need to draw the line – and please don’t be offended by this –   if I don’t set limits here, then I’ll be no good for anyone –

If you are here to get ideas, learn about products, techniques,  BUT purchase your product needs from somewhere else,  I hope my blog can help you.  Grab a cup of coffee, and peruse the posts, the categories or search box can help direct you to something more specific,  but YOU need to take YOUR time to read through the posts, because more than likely you will find your answers there.  If you can’t find what you are looking for,  then you really need to pose your questions to the retailer you purchased your paints from.

I can’t begin to tell you how many emails and calls I get from readers, asking simple questions, complex questions,  or design advice about a specific paint that they purchased from their local retailer.      WHY ARE YOU NOT ASKING THE RETAILER YOU ARE BUYING THE PAINTS FROM????  Sorry, but it is our responsibility, as retailers, to be educated and informed so we can confidently support our customer base.

While I’d LOVE to continue answering these questions,  I don’t have enough hours in my day  –    not without slighting the customers that do order from me,  and not without stealing the little bit of precious family time, and Patty time that I need in my life, in order to keep hold of my sanity.

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If you have no desire to shop with us, but are still interested in asking for my design / product advise –  email me requesting a good time to hook up, via a phone consult, and we can schedule a session that works for both of us.  I would be happy to answer your questions, and  I charge for my time and expertise.    My standard rate is $100/hour, and will be charged in 15 minute increments.

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So where have I been hiding the last month?   Store, workshops, getting through year end tax preparation,  starting to realize the many obligations required for a graduating senior,   one being a Spring Break to Riveria Maya, Mexico –

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we went along, knocking out some marketing work, and spent our free time in a chair by the pool, dodging teenagers 🙂

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It was nice to get away,  I came home with a horrible case of sun poisoning and am STILL itching like a mad woman.   I feel like someone has a voodoo doll of me and they’re poking pins in my upper back – it’s been over a week since I’ve been in the sun,  that irritation needs to go away!

Last week we rolled right into two workshops

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and two more are coming up this week – it’s that time of year when people (and  tired furniture) come out hibernation  🙂    We’ve got three paint-a-piece workshops scheduled in May, two are sold out and the third almost…   I’ll be working this week on our summer schedule –

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painting cabinets,  american paint company, caromal colours, reclaim, no sanding stripping priming

Cabinet Painting Workshop

Tomorrow begins my computer and camera memory stick’s SPRING CLEAN.

aI’ve got so many projects piled up to share,  and I’m in the process of changing over from PC to MAC  (bare with me)  – my goal is to get all these prior projects posted here, so I can start clean and fresh off my new computer. ( the next goal after that, to learn how to maneuver a MAC!)

Have a great week,  He has Risen, Alleluia!

WHAT

ARE

YOU

WAITING

FOR?

Fabulous finishes, metro detroit, painted furniture,mineral clay chalk paint,american paint company, caromal colours, textured basecoat, reclaim, shop.fabfinisher.com

COME LEarn WITH US

BE  inSPIRED  with  US

You can find our workshop details  here  Workshops.

If you’re looking to paint with guidance, learn new products and techniques, or just looking for a great night out with friends or hubbies, check us out – I promise, you will not be disappointed!

If you’re in the Metro Detroit stop by and visit-

we’ve got a great variety of paints to fit your EVERY need!

 Monday    closed

Tuesday, Wednesday, Friday  10am-5pm

Thursday   10am – 630pm

Saturday  10am – 4pm

NEED PAINT?  

We ship , everywhere  even international!

We realize that people that WANT to create don’t have our cool paints offered in their neck of the woods  –  if this describes you,  please do us a favor and check out our online store – we strive to offer everything we can that will make your creating an easy and fun process.   Our customers from afar are just as important as our local customers –  when you shop with us we will be committed to helping you every step of the way.

shop.fabfinisher.com

We are a full service retailer competitively priced

AMERICAN PAINT COMPANY CHALK/CLAY PAINTS

CAROMAL COLOURS

RECLAIM BEYOND PAINT

BEAUTIFUL , FINISHES BY M HARRELL

BRUSHES, SUNDRIES, STENCILS

If you want to place an order, click on the  store button below.

chalk clay paint, caromal colours, reclaim, fabulous finishes, shop online, shop.fabfinisher.com