I hope your holidays were filled with much love and sparkle. I took a much needed break from posting this year. Spending time at home with family is a rarity for me, unfortunately when you own your own business you can’t just turn it all off for a week or two, but you can turn off most…
NO more blogging when your family is home!
BACK TO BUSINESS
We’ve been hard at work, trying to get our displays updated and more uniform, readying ourselves for the new year…
Two years ago I had more space than I knew what to do with – now I can stare at every wall and realize it has been revamped, and redesigned several times to fit the growth and create good flow….
A customer arrives – not sure about the whole ‘painting without sanding, priming, stripping’ concept… a project in mind, but no clue where to start.
This wall offers opportunity – any of these paints can be applied directly over existing furniture, cabinets, accessories, without sanding/stripping/priming.
We like options, and we strive to offer a rainbow of options – not just colors, but end result finishes – smooth, textured, vintage, shabby, clean, sleek, shine, no shine, waxed, sealed, one color, layered color, easy roll on, more intense ‘fiddling and finessing until you like what you have’. Our goal is to find products that are truly easy enough to use, and that offer nice quality finishes that won’t curl off in two months.
The left section is Caromal Colours, the middle, American Paint Company, and the far right section will be stocked next month with another easy to use collection, offering it’s own finish style –
Caromal Colours – all water based and non-toxic products, with several distinct lines –
RECLAIM – all-in-one bonder/primer/finisher that cures to a durable, washable surface in several coats. It provides a protective coat within its formula, though for heavier used surfaces we recommend RECLAIM Sealer. Preferred method of application – low nap roller.
Caromal Colours Reclaim top row
TEXTURED BASECOATS – thicker, peanut buttery paint, very durable and versatile – layer colors, play with textures and application techniques. Great for cabinetry, furniture, and everything in between. Preferred method of application – any, depending on the look you desire.
Creating a cool dragged paint finish – brush one color, textured basecoat
brush another color (or two or three) , textured basecoats – you can wait until it dries, or can brush wet over wet – the colors will stay distinct
when dry, sand it, scrape it, throw it on the floor, dance on it – you get i t- and when you like it, your done – or you can brush some Caromal Toning Glaze on it and wipe it back with a rag, to give it that aged grunge feel
Caromal Colours Textured Basecoats midlde row
BOTANICALS– a lovely matte, chalky luster, these smooth paints are incredibly easy to use, versatile in application, and wonderfully durable. Amazing coverage, lay down nicely , sands very easy for distressing, and doesn’t require a wax to finish. Preferred method of application -brush or roll.
Botanical Peony –
The Botanical’s arrived late Fall, and feature these colors
Caromal Colours Botanicals bottom row
The new display wall is a great backdrop for cabinet door samples – each portrays a different finish, all created with Caromal paints
Textured Basecoat Wisteria, brushed, light sand, top 1/2 light grey glaze, bottom 1/2 pearl glaze
Textured Basecoat Peppercorn, whizz rolled, top 1/2 cherry glaze, bottom 1/2 black glaze
Botanical Salvia, brushed, top 1/2 white glaze, bottom 1/2 molasses glaze
Textured Basecoat Blueberry, brushed on with some areas heavier stipple. Let dry. Brush one coat Chipping Creme. Let dry. Brush 2nd color Textured Basecoat Pumpkin. Let dry. Sand with 100-150 grit, to your desire. Can scrape with a flat or sharp tool to create a chipped effect. Brush Toner glaze and softly wipe off.
Left 1/2 basecoat Reclaim Mocha, brushed coat Silver Blend metallic, brushed on Toner Glaze and wiped back. Right 1/2 Textured Basecoat Peppercorn rolled on, brush coat Bronze Blend, sand, black glaze.
Left 1/2: a mix of Reclaim Mocha and Reclaim Poppy – brushed on and wiped back with dry cloth. Repeat. Glazed with mahogany glaze and black glaze. Right 1/2: Reclaim Mocha rolled on, top glazed with dark grey glaze, bottom with black glaze
Left 1/2 – Textured Basecoat Chocolate brushed on, let dry. Reclaim Offwhite brushed on to cover. Sand to reveal chocolate, glaze with dark grey glaze. Right 1/2- Textured Basecoat Chocolate brushed on, let dry. Botanical Cattail brushed on to cover. Sand to reveal chocolate, glaze with dark grey glaze.
We changed things up with our American Paint Company display as well. As you can see below, the color frames were different sizes, propped on old pallet frames. It worked for awhile, and looked cool, but it wasn’t easy to follow, and wasted wall space –
We hit the dollar store, purchased more frames, and repainted every color in the APC deck – we even included colors that are retiring , because the colors are still available – and on sale too! – so great deal, but if you can’t ‘see’ the color then how can you know it’s right for you?
Our American Paint Company paints, offers the most color selection. A chalk and clay base paint, American Paint is thick, rich, and provides superior coverage. No-odor, non-toxic and no VOC’s.
It is the paint I like to get super artsy with – you can blend and wash and layer, over and over, and sand and wet wipe until its just right. If a wax finish is for you, it can be waxed and buffed to the highest sheen . Preferred method of application – brush.
Removing the old pallets, and hanging single rails allowed us to showcase the colors nicely together. We also took down the old 2×2 boards that had velcro’d paint sample finishes hanging on them, and more efficiently offer those in pull-out baskets –
We were also able to include, in our full APC color deck, the new limited edition of colors, now in stock and available, called American Home Collection –
With all the colors together like this, I see so many cool color combinations
even with colors I wouldn’t have thought to use before –
Instead of posting all the close ups of these new colors here, I’ll create an accompanying post to this one titled APC Home Collection, so that it’s easily searchable.
This last section will offer more DIY ease ie) paints that can be applied over cabinets and furniture without priming/sanding/stripping , a brush on with excellent coverage and leveling, more sheen, not as matte chalky, and darker, more regal colors
Of course home field has an advantage – customers can come in and see colors and samples first hand. However, we’re working really hard to update our commerce site as well, so products will be easier to find, with better descriptions and direct links to blog posts where you can find even more information.
I did get an update a few days ago and the goal is to have the site live for test runs by next week.
if you’re in the Metro Detroit stop by and visit- we’ve got a great variety to fit your EVERY need!
TUESDAYS 10AM – 5PM
WEDNESDAYS 10AM – 5PM
THURSDAYS 10PM – 7PM
FRIDAYS 10AM – 5PM
SATURDAYS 10AM – 3PM
We are a full service retailer competitively priced
We realize that people that WANT to create don’t have our cool paints offered in their neck of the woods – if this describes you, please do us a favor and check out our online store – we strive to offer everything we can that will make your creating an easy and fun process. Our customers from a far are just as important as our local customers – when you shop with us we will be committed to helping you every step of the way.
AMERICAN PAINT COMPANY
RECLAIM BEYOND PAINT
BRUSHES, SUNDRIES, STENCILS
If you want to place an order, click on the store button below.
THANK YOU FOR PLAYING WITH US!
come learn with us
be inspired with us
If you’re looking to paint with guidance, learn new products and techniques, or just looking for a great night out with friends or hubbies, check us out – I promise, you will not be disappointed!